I didn’t take a straight line into strategic marketing. I built it by living it.
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I worked my way through college planning weddings, then spent 4.5 years as a Director of Human Resources, partnering with leadership teams and learning how organizations truly operate. At the same time, I was growing a photography business that eventually led me to step away from corporate life and work for myself full-time.
While I loved the creative freedom, I missed strategy. That pull led me into social media and brand strategy, where I now work with domestic and international brands to grow audiences across platforms, expand reach, and create content that feels authentic and relatable. Not overproduced or disconnected... but real and connected.
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At the core of everything I do, whether it’s marketing, content creation, or HR contract work, is a commitment to honest conversations, real moments, and building something meaningful. I believe the strongest brands, like the strongest relationships, are built on trust, authenticity, and a willingness to show up as you are.
It is your story. It is your space. I love that you are allowing me into your journey.
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LAURA HACKNEY
Strategic Marketing, Content Creation, + HR Specialist
I am a wife, mom (foster, biological, and adoptive), and a believer who cares deeply about people, community, and doing meaningful work with intention. When I’m not spending time with my family, you’ll find me outside soaking up sunshine or lifting heavy weights. Burn Boot Camp has become my steady place, a space to find stillness in the middle of full days, build strength, and stay connected to a fierce, encouraging community. I believe strong brands are built the same way strong community is, through trust, consistency, and showing up well. Whether I’m helping a brand clarify its message or grow its reach, my goal is always the same: create work that feels honest, human, and relational.
